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—but East Meet East's mission to serve a unified Asian-America is especially tangled, given that the term "Asian-American" assumes unity amongst a minority group that covers a wide diversity of religions and ethnic backgrounds.
As if to underscore just how contradictory a belief in an Asian-American monolith is, South Asians are glaringly absent from the app's branding and advertisements, despite the fact that, well, they're Asian, too.
Reading through the thread feels like opening a Pandora's Box, the air suddenly alive with questions that are impossible to meaningfully answer.
"It's like this bag of jackfruit chips I got in a Thai grocery store that read ' Ecoli = 0' on the nutritional information," one user wrote.
If you are ethnically Chinese and looking for other ethnic Chinese, there's Two Red Beans.
Cities with small populations of Asian-Americans, such as Denver, had much higher match-rates than big cities with many Asian-Americans, such as New York and L. (likely because there are fewer users, and thus fewer choices).
"Advertising that evokes emotions is the most effective," he said, blithely.
But maybe there's something to it—the app is the highest trafficked dating resource for Asian-Americans in North America, and, since it launched in December 2013, they've matched more than seventy-thousand singles.
I met the app's publicist, a beautiful Korean-American woman from California, for a coffee, earlier this year.
As we chatted about the app, she let me poke around her personal profile, which she had created recently after going through a breakup.
But while I set up my own profile, my skepticism returned, as soon as I marked my ethnicity as "Chinese." I imagined my own face in a sea of Asian faces, lumped together because of what is essentially a meaningless distinction.